Ads Manager RDC Recap: Earnings, ROAS Reporting, & Incrementality

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I hate Roblox’s ad system. On three different games that I’ve worked on, stopping ads doubled playtimes and a week later allowed us to grow on Home Recs. It took us thousands of USD to learn that the best way to use ads was to not use them. CleanShot 2026-10-02 at 10.41.41 AM 1920×800 80.7 KB Why di

I hate Roblox’s ad system. On two different games that I’ve worked on, stopping ads doubled playtimes and a week later allowed us to grow on Home Recs. It took us thousands of USD to learn that the best way to use ads was to not use them. CleanShot 2026-10-02 at 11.56.57 1956×584 89.4 KB

Will we be able to buy Ad Credits directly with our Roblox Wallet?

Hi! I know it’s not directly related to monetization, but I wanted your opinion on a strange dynamic I noticed with one of my old games. In the stats, I saw a clear difference in average session length (Playtime): Players from Ads: ~5.4 minutes Players from the Algorithm: ~12 minutes A 12-minute pla

Using ads impacts my discovery and there is no guidance about this. Ads are a footgun for any established game. If ads are meant to be used for games that have not built a natural audience yet, be more upfront about that.

You do realize ad traffic doesn’t negatively impact your organic Home Recommendation ranking, right? Your overall Overview metrics can decline because ad traffic is included. But Roblox says Recommended for You ranking is based on users acquired organically through Home Recommendations. Filter your

This is what (most) of Roblox teams seem to believe but developers see time and time again that plays from Roblox Events, Standout Games, and Ads all bleed into negative home rec performance. There’s some sort of secondary effect, maybe it’s from friends of the wrong demo fit players joining and imp

The last ad campaign I ran came with a one week shockwave afterwards where my home impressions were lower than usual for both new and returning players. It’s not as damning as the earlier image posted here, it’s subtle which I assume reflects the characteristics of my playerbase. I would also assume

I do agree there could be some kind of secondary effect. Most of the traffic for one of my games comes from teleports, and it has noticeably lower stats compared to another game that I would consider objectively worse in multiple ways. The interesting part is that it’s also an Avatar Shopping game,

No idea why you would waste that much money on a game with such blatant performance issues

Daguerrotypewriter: Highly retentive games now get better ad distribution. Games that are highly retentive add platform value, and now Roblox is providing some of that value back to you in the form of ads distribution. A highly retentive game that advertises will see better distribution, ultimately

How do you have so much money to run 1% - 2% CTR ads? I wouldn’t waste money for ads that are below 7% CTR. Most of the ads I did runs with 8% - 12% CTR.

I hate Roblox’s ad system. My attempt at reviving a game killed my passive source of Home Recommendations. I know that I (probably) bloated plays by spending upwards of 8.5K on Ads in less than a year. image 932×539 93.9 KB Time interval is in weeks. Red = Sponsored Ads. I feel like there’s some uni

i wish yall would stop breaking ads manager with these updates it used to work perfectly fine but now campaign stats take ages to load, constant outages, and things just break for no reason. image 731×250 14.1 KB

I use to be able to spend lets say $100 on ads and have spikes from 10-50 to even 500 concurrent players. I now don’t even get 2 concurrent. Why is the ad system slowly turning more useless than it already was. 10,000 Tix used to get 1,000 concurrent players and that’s when Roblox was 1/500th of the