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DevForumabout 2 months ago

Leveling Up Ads Manager With New Features

Summary

Roblox has updated its Ads Manager with Generative AI creative tools, a centralized Asset Library, and campaign-level Plays reporting. These features aim to streamline the ad creation process and provide better insights into campaign performance for developers.

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Community reactions

DevForum
Neutral0 eng

This topic was automatically opened after 10 minutes.

DevForum
Neutral0 eng

Daguerrotypewriter: You can now generate ad creatives directly in Ads Manager using generative AI. Instead of uploading a finished asset, you can describe what you want and get a creative ready to run — no external tools required. Is this a good idea…? To me, it seems like a way to lower the bar on

DevForum
Neutral0 eng

We need an option to remove Creatives so older ones can be archived/deleted and not clutter up the selection

DevForum
Neutral0 eng

Daguerrotypewriter: Ads Manager now includes Gen AI Creatives, Daguerrotypewriter: Asset Library: Reuse And Organize Creatives Across Campaigns This element of the update seems like it will be useful atleast. Daguerrotypewriter: When you click into a specific campaign, you can now see Plays broken o

DevForum
Neutral0 eng

Again AI??? stop with AI ew ew ew it have no soul i would never click at any ad that have AI or game use AI or anything with AI it have 0 creativity i used to click in the old ads only they were funny and basic and made by ( humans ) Next Update roblox become AI it self

DevForum
Neutral0 eng

This is hilarious, at least you get 100 prompts per day: image 278×165 59.4 KB

DevForum
Neutral0 eng

Honestly, i don’t think is a useful feature gerate AI images, roblox community already hate the new ai features, with this used in the ads, it only reduce the clicks that the ad can have.

DevForum
Neutral0 eng

Its not like they cant do that through chatgpts or other AI tools

DevForum
Neutral0 eng

My question would be how does this get moderated, and how does it affect your account? I don’t want to generate an image that I have good intentions over and then the model generates something bad, and I get immediately punished for it as it’s uploaded as an asset. What happens when I report the ima

DevForum
Neutral0 eng

i used the ad manager’s new generation tool to generate how i feel about the generation tool image 1344×756 67.3 KB it appears to not understand how roblox avatars look

DevForum
Neutral0 eng

So glad to see Roblox embracing AI slop in advertising. I was worried I’d have to do a little bit of work. Or even pay someone. Thanks guys.

DevForum
Neutral0 eng

100 billion more dollars to AI slop!!! wooohoooo!

DevForum
Neutral0 eng

Basically those AI images look like its from the year 2024. It’s easy to tell if it’s AI generated back then. スクリーンショット 2026-07-24 182251 936×518 215 KB スクリーンショット 2026-07-24 182052 974×304 283 KB

DevForum
Neutral0 eng

Can roblox prioritize on giving developers better tools inside studio instead of focusing on generative AI? Roblox Studio is so far behind compared to other engines and hearing roblox say that AI is the future of game creation really disappoints me and many of my close developer friends.

DevForum
Neutral0 eng

The update seems alright, the introduction of the built-in AI for the creatives is a let down, however the asset library and day-by-day metrics seem pretty useful!

DevForum
Neutral0 eng

To be honest, they don’t even look like they’re in the Roblox style. Currently, if you use any AI image generation tool, you need to provide a reference image to get the best results, as the AI uses the reference to understand how you want the final image to look. image 982×545 67.2 KB

DevForum
Neutral0 eng

Hard pass on this not a good update Roblox

DevForum
Neutral0 eng

Please stop using AI for image generation. If you REALLY want to use AI generation tools, atleast make a option to put a reference object (like an base image for image generation) like the person a few posts above said.

DevForum
Neutral0 eng

I don’t get it. Why does a game thumbnail video have to be “not overly cinematic” but outright fake AI generation of ad thumbnails is ok?